Here’s How Trevor Hacked Gary Vee’s Attention To Create A Brand New Position At VaynerX

Here’s How Trevor ‘Hacked’ Gary Vee’s Attention

  1. He learned from different business leaders at Vayner and other Fortune 500 companies that brand new positions get created all the time
  2. He created compelling content for Gary and other Vayner leaders, using creativity as the variable while inspiring them for future conversations
  3. He identified and documented the ‘white space’ within VaynerX so Gary and other Vayner leaders would take this ambitious vision seriously
  4. He created a more audacious vision and roadmap to visualize and scale ‘the whitespace within VaynerX’ to other companies by 2030. It’s called Storygiving ❤️

1. Business leaders at Vayner, Nerf and PepsiCo taught Trevor that…

Episode 26 of Marketing for the Now: Peter Chun interviews Sophie at the 30 minute mark!
Episode 28 of Marketing for the Now: Gary interviews Stacy at the 50 second mark! She’s the first interview

2. Gary Vee taught Trevor to…

This really happened. In March 2021, Steven Bartlett offered Nathan Bickerton a job after Nathan created a Wikipedia page for Steven
Trevor recreated this earlier this year. He wants to bring VaynerMissions to life for Gary, VaynerX’s brand, and Vayner employees in 2022 and beyond
This piece of content is the first of 10,000+ pieces of content Trevor has created over the last 3 years. On the left, Gary was on his way from LAX 🏙 to PHX 🌵 at the airport ✈️ and posted this on his story before Trevor met him for dinner later that night, back in November 2018. Below is a video recap from one of Trevor’s best friends — Steven — and a few pictures from their dinner that night too

4. Gary Vee is on the record saying…

Well Trevor’s going on record on the right hand side for saying that, “Storygiving will become the asset version of corporate charity matching programs by 2031”
Here’s a video breaking down what Storygiving even is, and here’s the supporting article too

Trevor’s teeing up part of the future conversation for their first 1:1 Gary

Vayner employees, and employees everywhere, are worth supporting ❤️




Think Facebook birthday 🎁 fundraisers, but at VaynerX 🍯 🌆 and on your Vaynerversary instead ❤️

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Think Facebook birthday 🎁 fundraisers, but at VaynerX 🍯 🌆 and on your Vaynerversary instead ❤️

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